Apple taps Google Gemini to power AI features in multiyear deal – Marketing Dive
The pact around Gemini technology provides a potential advantage for Google in its race against […]
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Tag: Marketing Dive
Apple begins selling News ads directly as its advertising ambitions grow | Marketing Dive
Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens […]
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Apple brand far from crushed by the iPad ad stumble | Marketing Dive
Apple acts quickly. Apple's CEO Tim Cook heralded the launch of the latest Apple iPad […]
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Samsung swipes at Apple over controversial 'Crush!' ad for iPad Pro | Marketing Dive
In Apple's ?Crush!,? a giant press crushes art supplies and instruments to forge the latest […]
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Not crushing it: Apple's new iPad Pro ad met with wave of backlash | Marketing Dive
Apple Crush ad. A device crushes objects like a record player and sculpture in Apple's […]
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How brands have activated on the Apple Vision Pro so far | Marketing Dive
Don Julio's Apple Vision Pro experience. Diageo's Don Julio tequila announced an Apple Vision Pro […]
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Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro | Marketing Dive
The tie-up, inclusive of a cameo from Pittsburgh Steelers player T.J. Watt, is an example […]
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What Apple's adoption of RCS for iPhones could mean for marketers | Marketing Dive
After years of resistance, Apple will be adopting the RCS (Rich Communication Services) standard on […]
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Apple spotlights global fintech ambitions with 'Pay the Apple Way' campaign
A digital OOH advertisement for Apple's "Pay The Apple Way" campaign. Courtesy of Apple. Dive […]
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What Apple's iOS 17 privacy shift means for marketers | Marketing Dive
But with Apple's new Link Tracking Protection feature, user-identifiable information will be stripped from URLs […]
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LOCALACT Launches Integration with Apple Business Connect – Marketing Dive
Apple's long awaited API functionality enables business locations to claim their location profiles and personalize […]
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Apple boosts services pitch with savings account, AR/VR headset perks | Marketing Dive
Apple is further enhancing its services sales pitch with recent advancements surrounding its Apple Wallet […]
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Chevron integrates its US fueling applications to Apple CarPlay – Marketing Dive
Chevron USA launched its Chevron Apple CarPlay and Android Auto apps, according to details shared […]
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Kantar: Apple on track to hit $1T brand valuation while Amazon falls | Marketing Dive
Apple, frequently near the front of the pack in Kantar's BrandZ rankings, is back on […]
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Apple's iOS 16 offers mixed blessings for marketers | Marketing Dive
Apple's iOS 16 will give iPhone users more flexibility in adjusting what they see before […]
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Snap's ad business challenged as global chaos adds to Apple headwinds | Marketing Dive
Social media companies have seen campaign measurement and performance take a hit since Apple made […]
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How Apple's Epic legal battle will reverberate with marketers for years
The move violated Apple's rules, leading the company to remove the game from its App […]
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What Apple's iOS 15 means for marketers
Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more […]
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Aiming for reinvention, Apple eyes ad growth after privacy changes
The tech giant will provide more performance data about ads bought through Apple than those […]
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P&G reportedly testing Chinese workaround to Apple's privacy changes
Dive Brief: Procter & Gamble is taking part in a test of a method in […]
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