I Shipped My First iPhone App This Year. Here's What I Most Hope to See at WWDC
… Apple's products, WWDC is when you find out how Apple plans to change that […]
Read more
Tag: Inc. Magazine
The MacBook Neo Just Killed Apple's Worst-Kept Secret. It's the End of an Era
Apple's Education Store has long been the company's worst-kept secret. The idea is that Apple […]
Read more
The 5 Things Every Apple Fan Hopes John Ternus Will Fix as CEO – Inc. Magazine
John Ternus, senior vice president of hardware engineering at Apple, during an Apple event in […]
Read more
The Big Problem With Apple's 50th Anniversary Celebration – Inc. Magazine
Apple's 50th birthday festivities felt like any other legacy brand celebrating its past?be it a […]
Read more
After 8 Years, Apple's AI Chief Is Out. Here's What Went Wrong – Inc. Magazine
Apple hired John Giannandrea to transform Siri and lead its AI future.View full source
Read more
Microsoft Sold Its Apple Stock in 2003 for $550 Million. Today Those Shares Would Be …
Fortunately, Jobs did have other cards to play. Apple and Microsoft were embroiled in a […]
Read more
Apple Fixed a $400 Pricing Mistake With a 4-Sentence Email. It's a Lesson for Every Brand
Apple emailed customers who bought the new Studio Display XDR with a promise of a […]
Read more
Apple Just Turned 50. Its Greatest Innovation Has Always Been Version 2 – Inc. Magazine
As Apple celebrates its 50th birthday, it's useful to remember the thing that has most […]
Read more
'Update Now': Apple Issues Urgent Warning to iPhone Users – Inc. Magazine
Apple's newest iPhone update comes with eight new emojis, a couple of Apple Music enhancements, […]
Read more
With the MacBook Neo, Apple Made the Perfect AI Computer – Inc. Magazine
Apple's least expensive Mac ever might just be the computer most people need for using […]
Read more
Google and Apple Never Hire 'UX/UI Designers.' Neither Should You – Inc. Magazine
Google and Apple Never Hire 'UX/UI Designers.' Neither Should You. The reason begins with a […]
Read more
Check Your iPhone Settings Now: Apple Releases First-Ever 'Background' Security Patch
This is the first Background Security Improvement from Apple. Here's how to make sure your […]
Read more
Tim Cook Says Apple's AI Advantage Is What Other Tech Giants Overlook – Inc. Magazine
In the company's latest earnings call, Tim Cook frames privacy as Apple's competitive edge in […]
Read more
A Former Apple Executive Is Bringing Design-First Thinking to the Wine Business
For most people, leaving Apple after two decades would mean stepping away from sleek design […]
Read more
Apple's Rumored AI Pin Forces a Simple Question: What Do People Actually Want?
Earlier this week, my co-host and I had a conversation on our podcast, Primary Technology, […]
Read more
Here's Why Apple's Move to Replace Tim Cook Is Smart – Inc. Magazine
Most companies wait for a crisis. Apple isn't waiting. These are the two leading candidates […]
Read more
Before Apple Disrupted Everything, Sony Did It First. Steve Jobs Never Forgot.
While everyone studies Apple's innovation playbook, they're missing the company that wrote it. This is […]
Read more
Apple's Boldest Wins?and Most Brutal Losses?This Year – Inc. Magazine
From iPhones to AI to a new design language, these were Apple's hits and misses […]
Read more
This Shortcut Will Give You the Year-End Recap that Apple Won't – Inc. Magazine
Every December, the apps on your iPhone suddenly turn into little walks down memory lane. […]
Read more
If Nvidia Stumbles, Pay Attention to Apple – Inc. Magazine
The data center investment thesis is not going away, but the assumption that it would […]
Read more